Top Website Ranking Factors
Website ranking or search engine optimization is important in Internet marketing. It helps to determine the position of a website in the search results, in turn, resulting in more website traffic. Now, how can you improve your website ranking?
The factors that play a very vital role in website ranking are called meta tags, headers, and keywords. These three factors have their own individual effects in determining the website ranking results. If you want to take your website ranking to another level, then you need to know which of these factors are the most important. Let’s take a closer look at these factors:
– Keywords. It has been observed by many experts that the use of keywords is one of the most important things in increasing website rankings. Using relevant keywords to ensure better visibility for your site in the search engines and result in more traffic. Keep in mind that the first page of the search engines lists the most relevant results, and the pages above the first page don’t have much effect on your website ranking.
– Headers. Search engines display the website ranking according to the headers. Most often than not, the first line of a particular keyword appears first in the list. So, it is imperative to make sure that you have chosen the right header for your website ranking campaign. Check out the complete list of keywords, and focus on the words that appear more frequently.
– Meta tags. One of the most important elements in search engine rankings is the content of the meta-tags. The content of these tags contains all information about the website. These tags also include the title, description, and keywords. Make sure that you choose relevant keywords that will help your site to achieve a better rank in the search engines.
– Article submissions. Article directories are a great way to submit articles that contain the specific keywords that you want to target. There are free as well as paid submission services, and each service has its own strengths. Most importantly, it is important to make sure that your article is well written, and includes the correct keywords in the title and body. This will ensure a better ranking in the search engines. Moreover, article directories allow your website URL to be included in your author’s resource box, thus, generating additional backlinks.
These are the most common factors for optimizing your website in the major search engines. Remember that optimization doesn’t only mean writing quality content articles. It also means avoiding keyword searches, choosing the right title, meta-tags, and page titles. However, there are other factors that can increase or decrease your ranking.
When you optimize your website, remember that you will need to conduct keyword research, as well as use certain software to determine your position in the search engines. Keyword research is conducted using a keyword analytic tool; it reveals the number of times each keyword appears on a page of your website. If your keywords show a high level of competition, it is recommended to go for low competition long-tail keywords that are less competitive. On the other hand, if your keywords are ignored by search engines, your website will have lesser chances of getting noticed. This is why it is very important to choose keywords wisely, and do not rely too much on keywords for optimization.
Apart from the on-page factors, off-page optimization also plays an important part in boosting your website’s ranking. One of the biggest off-page factors is website design. In terms of designing, you must ensure that your website follows the proper look and feel for which the Internet is known. For example, having a header with your name and contact information is considered better than putting your website’s URL.
In addition to the on-page factors, another important factor for website rankings is relevancy. To be sure about the relevance of your website, you need to do some research about your target audience. For this, you can create focus groups and ask them questions about their interests and problems. Through this process, you will know what your target market wants. Next, make sure that your website is written according to what these groups want to read. After this, you can improve your click-through rate (CTR) by addressing the needs of your target market and incorporating them with what search engines offer.
Other important ranking factors include backlinks and keywords. Search engines use links as one of the main factors for determining your relevancy. Backlinks are actually linked to your website from other websites. If you have a large number of high-quality links, your website is likely to be higher up in the rankings. The same concept applies to keywords, which are considered by many searchers as one of the most important ranking factors.